About
About us
Who We Are
Setup Plus operates as the business formation arm of Taaeen, a group that has quietly shaped major initiatives across the GCC for over a decade.
We’re not consultants who theorize about market entry. We’re practitioners who have navigated every regulation, built relationships in every department, and understand the difference between what’s written in the law and what happens in practice.
Our headquarters in Abu Dhabi puts us at the center of government decision-making. Our presence across all seven emirates means we understand local nuances. Our team includes former government officials, seasoned entrepreneurs, and regional experts who speak Arabic, English, and most importantly, the language of getting things done in the UAE.
- We move faster than anyone else because we know exactly who to call
- We see opportunities before they become public because we're part of the ecosystem
- We measure success by your growth, not our invoices
setup plus
Virtuzone offers a market leading 30-day notice period without penalty if you wish for us to transfer the shares to a new partner while under our sponsorship. However, if you have a natural person as your local partner it is your responsibility to negotiate exit terms at the time of exit.
Yes, your mainland company can own both residential and commercial property in the UAE.
Once your establishment card is issued you will need to contact your Visa Consultant. They will guide you through the process and collect the necessary documents.
As of right now it is not possible to transfer your company to a different free zone. However you can set up a branch of your existing company in a different free zone.
Opening a UAE bank account is free of charge if you do it on your own. However, each bank has its own requirements when it comes to maintaining a minimum monthly balance. We can also help you set up your bank account. To learn more about our Bank Account Opening services, please click here.
Vision, Mission
Vision
To become the bridge between global ambition and UAE opportunity—where every business finds not just entry, but acceleration, and where Setup Plus becomes the first name entrepreneurs think of when they think of growth.
Mission
We eliminate friction from the UAE market entry process. By combining institutional relationships with operational excellence, we transform the complex journey of establishing and scaling a business into a predictable path to success.
Values
Speed Without Shortcuts
We move fast because we've mapped the route, not because we cut corners. Every acceleration comes from knowledge, not compromise.
Clarity in Complexity
The UAE market is sophisticated. Accessing it shouldn't be confusing. We translate regulations into timelines, requirements into checklists, and uncertainty into action plans.
Relationships Before Transactions
A license is a transaction. A successful business is built on relationships. We prioritize introductions over invoices, connections over contracts.
Your Growth, Our Purpose
We don't have clients—we have partners. Your challenges become our projects. Your wins become our case studies.
Building the Nation
Every successful business strengthens the UAE economy. We're not just processing paperwork—we're contributing to a national vision of economic leadership.
The Moment Is Now
The UAE Transformation
The numbers tell a story of unprecedented opportunity:
01
Abu Dhabi's Evolution
- GDP growth of 3.8% with non-oil sectors driving the expansion
- 54.7% of economy now comes from non-oil activities
- World's safest city ranking for nine straight years
- Global leadership in AI adoption and investment
- Tourism Strategy 2030 creating thousands of opportunities annually
02
Dubai's Acceleration
- 18.72 million visitors driving hospitality and retail boom
- Property market setting new records monthly
- DIFC hosting 5,400+ active registered companies
- E-commerce market projected to reach $18.99 billion by 2029
- Gold trade hub processing billions in transactions
- Digital economy initiatives attracting global tech giants
03
The Policy Revolution
- Recent government announcements have changed the game:
- Fast-track licensing reducing setup time to days
- 100% foreign ownership across most mainland activities
- Direct procurement access for startups and SMEs
- Golden Visa expansions covering more categories
- Startup-specific funding mechanisms and accelerators
- Emiratization programs creating partnership opportunities
Yousef Bin Mohamed
Chief Executive Officer
CEO Message
The UAE has declared itself the global startup capital. This isn’t wishful thinking—it’s backed by action.
Abu Dhabi maintains its position as the world’s safest city for the ninth consecutive year. Dubai welcomed 18.72 million visitors in 2024. The non-oil economy surged 6.2%, now contributing a record 54.7% of GDP. Government initiatives are accelerating business formation and opening procurement channels that were previously locked.
Most setup companies will help you get a license. That’s the easy part. The hard part is what comes next: winning contracts, finding the right people, navigating cultural nuances, and actually growing.
As part of Taaeen, we’ve spent years delivering major projects across the Emirates. We’ve built relationships that matter. We understand which departments move fast, which officials make decisions, and which opportunities align with government priorities.
Your success strengthens our nation. That’s not marketing speak—it’s how we measure our own performance.
“Entrepreneurs should focus on customers, not corridors. We handle the corridors—and open the right doors—so you launch and grow with confidence.”
Strategic Connections & Winning Intelligence
Connections That Matter
- Our Taaeen heritage provides:
- Direct access to decision-makers across government departments
- Understanding of evaluation criteria for approvals and contracts
- Knowledge of upcoming initiatives before public announcement
- Credibility that turns cold calls into warm welcomes
- These aren't names in a database. These are relationships built over years of successful project delivery.
Intelligence That Wins
- Information is power. We provide:
- Weekly sector briefings on market movements
- Early warning on regulatory changes
- Tender alerts before wide circulation
- Competitive intelligence on market entrants
- Partnership opportunities before they go public
- Our clients know what's happening, what's coming, and what matters—before their competition.
The Success Formula
We’ve identified three factors that determine business success in the UAE:
Timing
Moving when conditions align
Connections
Knowing who makes decisions
Execution:
Delivering consistently and professionally
Setup Plus provides all three. The timing is now. The connections are established. The execution is proven.
The Decision Point
Every day you delay is a day competitors gain ground. While you research, they register. While you plan, they profit. While you hesitate, they grow.
The UAE rewards speed and relationships. We provide both.
The choice is simple: continue studying the market or start capturing it.
